{"id":609,"date":"2025-12-20T22:26:06","date_gmt":"2025-12-20T22:26:06","guid":{"rendered":"https:\/\/swissexpert.com.tr\/?p=609"},"modified":"2025-12-20T22:26:06","modified_gmt":"2025-12-20T22:26:06","slug":"kurumsal-yapi-uyum","status":"publish","type":"post","link":"https:\/\/swissexpert.com.tr\/expert\/kurumsal-yapi-uyum\/","title":{"rendered":"Kurumsal Yap\u0131 Uyum"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A. KURUMSAL K\u0130ML\u0130K VE TEMS\u0130L TUTARLILI\u011eI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merkez ad\u0131 t\u00fcm platformlarda ayn\u0131 kullan\u0131l\u0131yor (tabela, web, sosyal medya, Google Maps)<\/li>\n\n\n\n<li>Kurumsal logo kullan\u0131m\u0131 tutarl\u0131 (renk, oran, bozulma yok)<\/li>\n\n\n\n<li>Merkez ad\u0131na konu\u015fan dil \u201cben\u201d de\u011fil \u201cbiz\u201d yakla\u015f\u0131m\u0131nda<\/li>\n\n\n\n<li>Kurumsal ileti\u015fim dili ki\u015fisel \u00fcsluptan ayr\u0131\u015fm\u0131\u015f<\/li>\n\n\n\n<li>M\u00fc\u015fteriye verilen s\u00f6zl\u00fc bilgiler kurumsal dil ile uyumlu<\/li>\n\n\n\n<li>Hizmet tan\u0131m\u0131 her m\u00fc\u015fteriye farkl\u0131 anlat\u0131lm\u0131yor<\/li>\n\n\n\n<li>Abart\u0131l\u0131 \/ kesinlik i\u00e7eren ifadeler kullan\u0131lm\u0131yor<\/li>\n\n\n\n<li>Yan\u0131lt\u0131c\u0131 kalite veya garanti vaadi yok<\/li>\n\n\n\n<li>Swiss Expert ismi, kurumsal dilin \u00f6n\u00fcne ge\u00e7miyor<\/li>\n\n\n\n<li>Merkez kendini Swiss Expert yerine koymuyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">B. M\u00dc\u015eTER\u0130 KAR\u015eILAMA VE \u0130LET\u0130\u015e\u0130M YAPISI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fteri kar\u015f\u0131lama s\u00fcreci tan\u0131ml\u0131<\/li>\n\n\n\n<li>Hizmet \u00f6ncesi bilgilendirme standart<\/li>\n\n\n\n<li>\u0130nceleme \u00f6ncesi beklenti netle\u015ftirme yap\u0131l\u0131yor<\/li>\n\n\n\n<li>M\u00fc\u015fteriye rapor kapsam\u0131 a\u00e7\u0131k\u00e7a anlat\u0131l\u0131yor<\/li>\n\n\n\n<li>\u201cBu ara\u00e7 kusursuz\u201d gibi y\u00f6nlendirici ifadeler yok<\/li>\n\n\n\n<li>Rapor sonras\u0131 m\u00fc\u015fteri bilgilendirme s\u00fcreci var<\/li>\n\n\n\n<li>Sorulara ki\u015fisel yorum de\u011fil, sistem diliyle cevap veriliyor<\/li>\n\n\n\n<li>M\u00fc\u015fteri itirazlar\u0131 i\u00e7in tan\u0131ml\u0131 yakla\u015f\u0131m mevcut<\/li>\n\n\n\n<li>Tart\u0131\u015fmac\u0131 veya savunmac\u0131 dil kullan\u0131lm\u0131yor<\/li>\n\n\n\n<li>M\u00fc\u015fteriyle yaz\u0131l\u0131 ileti\u015fim kay\u0131t alt\u0131na al\u0131nabiliyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">C. \u0130\u00c7 ORGAN\u0130ZASYON VE YETK\u0130 DA\u011eILIMI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merkez i\u00e7inde g\u00f6rev da\u011f\u0131l\u0131m\u0131 yaz\u0131l\u0131 veya net bi\u00e7imde tan\u0131ml\u0131<\/li>\n\n\n\n<li>Herkes her i\u015fe m\u00fcdahale etmiyor<\/li>\n\n\n\n<li>Kimin hangi konuda karar verece\u011fi belli<\/li>\n\n\n\n<li>Rapor haz\u0131rlayan ile m\u00fc\u015fteriyle pazarl\u0131k yapan ayr\u0131\u015fm\u0131\u015f<\/li>\n\n\n\n<li>Kritik kararlar tek ki\u015fiye ba\u011fl\u0131 de\u011fil<\/li>\n\n\n\n<li>Yetki \u00e7at\u0131\u015fmas\u0131 ya\u015fanm\u0131yor<\/li>\n\n\n\n<li>Personel aras\u0131 rol karma\u015fas\u0131 yok<\/li>\n\n\n\n<li>Merkez sahibinin m\u00fcdahalesi tan\u0131ml\u0131 s\u0131n\u0131rlar i\u00e7inde<\/li>\n\n\n\n<li>Acil durumlarda kim ne yapar net<\/li>\n\n\n\n<li>Organizasyon ki\u015fiye ba\u011f\u0131ml\u0131 g\u00f6r\u00fcnm\u00fcyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">D. H\u0130ZMET SUNUM D\u0130S\u0130PL\u0130N\u0130<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hizmet ak\u0131\u015f\u0131 m\u00fc\u015fteriye g\u00f6re de\u011fi\u015fmiyor<\/li>\n\n\n\n<li>Tan\u0131d\u0131k \/ y\u00f6nlendirme m\u00fc\u015fterilerine ayr\u0131 uygulama yok<\/li>\n\n\n\n<li>Yo\u011funlukta kalite d\u00fc\u015fm\u00fcyor<\/li>\n\n\n\n<li>\u201cH\u0131zl\u0131 olsun\u201d bask\u0131s\u0131yla s\u00fcre\u00e7 atlanm\u0131yor<\/li>\n\n\n\n<li>Her araca ayn\u0131 yakla\u015f\u0131m uygulan\u0131yor<\/li>\n\n\n\n<li>\u00dccret kar\u015f\u0131l\u0131\u011f\u0131 rapor sonucu y\u00f6nlendirilmiyor<\/li>\n\n\n\n<li>Hizmet s\u00fcresi ara\u00e7tan araca keyfi de\u011fi\u015fmiyor<\/li>\n\n\n\n<li>Standart d\u0131\u015f\u0131 talepler reddedilebiliyor<\/li>\n\n\n\n<li>Personel m\u00fc\u015fteri bask\u0131s\u0131na kar\u015f\u0131 korunuyor<\/li>\n\n\n\n<li>Merkez i\u00e7i disiplin bozulmuyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">E. MARKA VE DI\u015e TEMS\u0130L DAVRANI\u015eI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sosyal medya payla\u015f\u0131mlar\u0131 kurumsal \u00e7izgide<\/li>\n\n\n\n<li>Swiss Expert ismi reklam malzemesi gibi kullan\u0131lm\u0131yor<\/li>\n\n\n\n<li>\u201cOnayl\u0131 \/ resmi \/ garantili\u201d gibi ifadeler yok<\/li>\n\n\n\n<li>\u00dc\u00e7\u00fcnc\u00fc taraflara Swiss Expert ad\u0131na vaat verilmiyor<\/li>\n\n\n\n<li>Rakip karalama dili kullan\u0131lm\u0131yor<\/li>\n\n\n\n<li>Abart\u0131l\u0131 ba\u015far\u0131 hik\u00e2yeleri payla\u015f\u0131lm\u0131yor<\/li>\n\n\n\n<li>Marka itibar\u0131 zedeleyici i\u00e7erik yok<\/li>\n\n\n\n<li>Merkez, Swiss Expert\u2019i koruyucu refleks g\u00f6steriyor<\/li>\n\n\n\n<li>Yanl\u0131\u015f alg\u0131 olu\u015ftu\u011funda d\u00fczeltme yap\u0131l\u0131yor<\/li>\n\n\n\n<li>Temsil s\u0131n\u0131rlar\u0131 personel taraf\u0131ndan biliniyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">F. DOK\u00dcMANTASYON VE \u0130ZLENEB\u0130L\u0130RL\u0130K<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Temel prosed\u00fcrler s\u00f6zl\u00fc de\u011fil, yaz\u0131l\u0131<\/li>\n\n\n\n<li>M\u00fc\u015fteri \u015fikayetleri kay\u0131t alt\u0131na al\u0131nabiliyor<\/li>\n\n\n\n<li>Kritik durumlar geriye d\u00f6n\u00fck incelenebilir<\/li>\n\n\n\n<li>Yaz\u0131\u015fmalar ki\u015fisel cihazlarda kaybolmuyor<\/li>\n\n\n\n<li>Evrak ve dijital belgeler d\u00fczenli<\/li>\n\n\n\n<li>Kimin ne zaman ne yapt\u0131\u011f\u0131 izlenebilir<\/li>\n\n\n\n<li>Kurumsal haf\u0131za olu\u015fmu\u015f<\/li>\n\n\n\n<li>Personel de\u011fi\u015fse bile sistem devam edebilir<\/li>\n\n\n\n<li>Bilgi ki\u015fide de\u011fil, yap\u0131da duruyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">G. KURUMSAL DAVRANI\u015e OLGUNLU\u011eU<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hata kabul edilebiliyor<\/li>\n\n\n\n<li>Savunma yerine a\u00e7\u0131klama refleksi var<\/li>\n\n\n\n<li>Geri bildirim d\u00fc\u015fmanl\u0131k olarak g\u00f6r\u00fclm\u00fcyor<\/li>\n\n\n\n<li>\u201cBen bilirim\u201d yakla\u015f\u0131m\u0131 yok<\/li>\n\n\n\n<li>\u00d6\u011frenmeye a\u00e7\u0131k yap\u0131 mevcut<\/li>\n\n\n\n<li>D\u00fczeltme yapma iradesi var<\/li>\n\n\n\n<li>Swiss Expert yakla\u015f\u0131m\u0131 i\u00e7selle\u015ftirilmi\u015f<\/li>\n\n\n\n<li>Kurumsal geli\u015fim hedefleniyor<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">H. SON DE\u011eERLEND\u0130RME \u2013 KURUMSAL SEV\u0130YE<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merkez ki\u015fi ba\u011f\u0131ml\u0131 de\u011fil<\/li>\n\n\n\n<li>Temsil dili tutarl\u0131<\/li>\n\n\n\n<li>Organizasyon s\u00fcrd\u00fcr\u00fclebilir<\/li>\n\n\n\n<li>Kurumsal yap\u0131 g\u00fcven veriyor<\/li>\n\n\n\n<li>Kurumsal Yap\u0131 Uyum Tan\u0131m\u0131 verilebilir<\/li>\n\n\n\n<li>Eksik alanlar notland\u0131<\/li>\n\n\n\n<li>Geli\u015fim \u00f6nerileri olu\u015fturuldu<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A. KURUMSAL K\u0130ML\u0130K VE TEMS\u0130L TUTARLILI\u011eI B. M\u00dc\u015eTER\u0130 KAR\u015eILAMA VE \u0130LET\u0130\u015e\u0130M YAPISI C. \u0130\u00c7 ORGAN\u0130ZASYON VE YETK\u0130 DA\u011eILIMI D. H\u0130ZMET [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[136],"tags":[],"class_list":["post-609","post","type-post","status-publish","format-standard","hentry","category-kontrol-listeleri"],"spectra_custom_meta":{"_edit_lock":["1766269568:1"],"_uag_css_file_name":["uag-css-609.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:260:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:11:{i:0;s:12:\"core\/heading\";i:1;s:9:\"core\/list\";i:2;s:14:\"core\/list-item\";i:3;s:14:\"core\/separator\";i:4;s:11:\"core\/search\";i:5;s:10:\"core\/group\";i:6;s:17:\"core\/latest-posts\";i:7;s:20:\"core\/latest-comments\";i:8;s:13:\"core\/archives\";i:9;s:15:\"core\/categories\";i:10;s:14:\"core\/paragraph\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1778412140\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Swiss","author_link":"https:\/\/swissexpert.com.tr\/expert\/author\/swiss\/"},"uagb_comment_info":0,"uagb_excerpt":"A. KURUMSAL K\u0130ML\u0130K VE TEMS\u0130L TUTARLILI\u011eI B. M\u00dc\u015eTER\u0130 KAR\u015eILAMA VE \u0130LET\u0130\u015e\u0130M YAPISI C. \u0130\u00c7 ORGAN\u0130ZASYON VE YETK\u0130 DA\u011eILIMI D. H\u0130ZMET [&hellip;]","_links":{"self":[{"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/posts\/609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":1,"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/posts\/609\/revisions"}],"predecessor-version":[{"id":610,"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/posts\/609\/revisions\/610"}],"wp:attachment":[{"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/categories?post=609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swissexpert.com.tr\/expert\/wp-json\/wp\/v2\/tags?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}